Branding: A love letter.
There is a unique draw to a good brand. Something that calls for your attention, not by loud colors and flash. But instead, with the confidence and calm of a wiser being.
Brands, like art, movies, music, and stories are an extension of the human condition. This means brands can speak to almost a higher plan of thought. Almost like a religion, I know I’m not the first person to point this out. But making the connection that it starts from a human condition and can grow into something so much bigger. Very few other pieces of art have an effect like this. Some stories, some messages in music. But brands, for brands it’s an important part of their survival.
I’ve worked for brands in many different ways. I was a “Brand Ambassador Trainer” for a for a massive hotel chain, (Full disclosure this is a misleading title. Brand Ambassador had nothing to do with social media and only on getting employees in being brand proud). Now I’m currently a brand designer. I’ve seen the importance of having a well-designed brand, from the ground floor of a massive corporation to working on concept for brands at the CEO level. Having a well-thoughtout, sturdy, and long lasting brand is almost as import as supply and demand.
I like to look at brands as a love letter to the consumer. A way of telling your customers that you are care about there support and loyalty. An indication that you care about the attention you get rather then the capital gain.